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I'm from Vienna. I recently started letsannotate.com. It's absolutely true that role models help extremely.

When my cofounder and I were in the really early stages we often were looking for inspiration and while we knew very well that lots of US and many UK bootstrapped SaaS products exist and thrive, we feared their success wouldn't easily translate to us.

We were thinking "Oh maybe people from the US and UK won't buy from continental europeans, who aren't native speakers, wo live in a different time zone, where (in the US case) totally different laws apply" and while in no way this was going to make us stop, it was constantly nagging in the background of - at least - my mind.

It has turned out this is not the case. As of today there was exactly one case where a company from the US told us they'd love to use our product, yet feared to export their sensitive data to the EU.

But before we knew that from hard evidence we had inspiration: letsfreckle.com (Vienna), mite.yo.lk (Berlin) and mindmeister.com (Vienna and Munich) exist and thrive just as well as US based SaaS providers.

And this is IMHO what Amy Hoy is talking about in her blog post: These were our role models and while I don't think we would have stopped creating letsannotate.com if we wouldn't know about their success stories, it certainly helped to know we weren't the first to step into this unexplored terrain of bootstrapping in continental Europe.




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