> For most of the insurance world, the hardest and most important thing to find is effective distribution and customer acquisition.
This is absolutely true. If you look at how regional, family-owned P&C carriers got their start, you'll find they started as brokers. These brokers found a profitable niche (call it motorcycles in California, or non-standard auto in Texas) that they wanted to own, moved on to become MGAs, and then admitted carriers offering multiple lines of business.
If you can find a way to own the customer as a distributor, you own the life-blood of the entire business downstream. As a result, P&C insurance companies are huge spenders on marketing (GEICO, spends $1.7B/year). It would be game-changing if this cash was used to provide utility to their customers above and beyond the insurance transaction.
I'm of the opinion that insurance premiums could be the new ad dollars - used to create products that promote lock-in, and much more consumer-centric insurance companies.
This is absolutely true. If you look at how regional, family-owned P&C carriers got their start, you'll find they started as brokers. These brokers found a profitable niche (call it motorcycles in California, or non-standard auto in Texas) that they wanted to own, moved on to become MGAs, and then admitted carriers offering multiple lines of business.
If you can find a way to own the customer as a distributor, you own the life-blood of the entire business downstream. As a result, P&C insurance companies are huge spenders on marketing (GEICO, spends $1.7B/year). It would be game-changing if this cash was used to provide utility to their customers above and beyond the insurance transaction.
I'm of the opinion that insurance premiums could be the new ad dollars - used to create products that promote lock-in, and much more consumer-centric insurance companies.