But the grandparent post was someone from Latvia saying 'this is terrible our prices have gone up' which was followed by someone from France saying 'no this is great our prices have gone down'.
Someone's paying for it, and I doubt it's the Telcos who are losing out.
Oh, telcos absolutely lose, because there were a few companies present in most EU countries and somehow most of them charged for roaming anyway only because they could - it cost them nothing extra.