Have you been in the industry a long time? No one is "bitching" about options. Did you read the article? Its not crap, its maddening amounts of information completely irrelevant to the fields of Computer Science and software engineering. Yet, its a reality most of us must face, since there are a lot more job openings for startups than any other sized business. And since its in the business' interests to provide monopoly money instead of real money, this problem doesnt seem to ever go away. If you ever get into freelancing, its unlikely you will never be met with such offers. Its also likely your contract will dissolve into said monopoly money at some point too.
If anything, we're "bitching" about wanting actual money for compensation, not a raffle to a lottery that is highly likely to have no prize at all, and just as likely to be worth far less than the typical compensation in cash.