Is the use of the term "rockstar" by the "average/generic small business, corporate department or other software shop" in a job listing generally appropriate?
Do you find it to be an overused, dead, beaten horse of a meme? Do you find it's often overused and abused by non-technical hiring personnel? Do you find it's often used in lieu of appropriate title and/or compensation?
Do you find that it automatically prejudices you against a job listing?
Do you use the term rockstar in your own job listings? If so, where do you see your startup or shop on the scale of gee whiz hotness?
I'm guessing what you're likely to attract with this kind of post is a lot of arrogant code cowboys that don't play well with others.