Are you serious? If developers and startup founders really think this way we need to do something about it stat.
Having amazing user experience and products that "just work" shouldn't be something that only Apple does. The fact that you think of something being slick, tight, and usable as a brand image makes me dizzy. Shouldn't EVERYONE strive for these characteristics? I know my startup does.
Woah. I hope I didn't come across as saying that. What I meant to do was reply to the GPs specific comments about this being a big corporate thing. It's not - most big cos don't do it. In the world of big co this is an apple thing.
Having amazing user experience and products that "just work" shouldn't be something that only Apple does. The fact that you think of something being slick, tight, and usable as a brand image makes me dizzy. Shouldn't EVERYONE strive for these characteristics? I know my startup does.