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Facebook didn't have a competitor with 20x the market cap doing a great job of rapidly copying their distinguishing features.



Over 1000 Googlers were cranking on Google Plus, which at the time was a Facebook copy cat.

What makes Facebook so threatening to Snapchat is the aggressive cloning in tandem with it's pre-existing, larger network.

By the time Google decided to clone Facebook, the Facebook Graph was already more powerful than the GMail graph (which is what Google Plus was built on).


> Over 1000 Googlers were cranking on Google Plus

I said "great job".


Do you have a source for the size of the Google plus team?


This article mentions that Google Plus had a staff of greater than 1,000:

> Plus, by comparison, had upwards of 1,000 [people on staff], sucked up from divisions across the company.

http://mashable.com/2015/08/02/google-plus-history/


Facebook copycat? It was poor take on Facebook. Bad design, bad decisions, bad UI and bad UX. There was no vision for it, Google Plus would be much better as LinkedIn killer than Facebook killer.


It was a direct shot at the bowel of Facebook and it failed.




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