I'm happy they don't go down that route. And I wish they don't waste energy on discussing ads.
If we keep going with the cancer analogy: When I read about metastasis on Wikipedia, what kind of ads do you think I would be shown if they'd show ads? Benign ones?
I would, since the figures show that it's not necessary. If it becomes necessary it will be because WMF failed to control spending growth, something the cynic in me says is likely.