Same here - but the site was asking me to identify myself with a cert. So the other way round to what you are describing. Did not have the time to follow through - but it's certainly very weird behavior. Could be some bad guys trying to identify who is stealing their show...
Most likely there's just something hosted on the same IP address that makes legitimate use of the "client certificates" feature of TLS. In order for that to work, the server has to express an interest in client certs, and that happens early in the TLS handshake, IIRC before SNI has been resolved - so even if you only want to use them on one domain, your server will always ask for them.
The way it's meant to work, the server can specify which certificate authorities it accepts client certs from, and your browser will only prompt you to pick a cert if you have one loaded from one of those CAs - if you don't, you won't even know the server's asking; in practice, some browsers will show the dialog in any case. ISTR some versions of Safari act like that.
(I ran into that at work - we were setting up a web API authenticated with TLS client certs, and started getting bug reports from (largely non-technical) users, completely befuddled by these dialogs that had started popping up for them on our human-facing domains; we ended up provisioning a dedicated IP just for the API to work around it.)
The author has strong opinions about the security of standard TLS/SSL. He activated client side certifications for good security. The setup is mentioned in one of his blog posts, his opinion in another.
