Crash reports and usage telemetry is different from information you can use to sell ads.

You mean like Telemetry in Windows 10? https://docs.microsoft.com/en-us/windows/configuration/basic...

I didn't even know that Apple collected information until I saw an article detailing how to secure mac OS. Which, I think is worse.

That perception means they risk to lose real market share if they get caught doing something shady. Which means they don't do shady things in my experience.

I don't want to turn this into a tired apple-vs-windows thread, so if you can't see why Apple's lack of ads on their desktop is indicative of a fundamentally different view of their users, and a selling point for me, you are free to do so. I see a difference worth paying for (and you are free to call me a sucker I guess).