Why do you think simply leaving that in the hands of the ISPs, who have demonstrated in the past that they are more than willing to screw over consumers, is better?
I'm not saying it's better, I'm saying it's reality. Too many people are delusional and don't recognize that the problems they're seeing aren't isolated incidents, they're symptoms of a much larger underlying problem. Trying to treat the symptoms is futile without doing anything about the problem.
