> Their second problem was not embracing mobile early enough or well enough.
Maybe not well enough, but they were certainly early enough; see this press release from 2001 [1], where they were making mobile search available (in 2001, Y! was using Google for search, so don't freak out about that part)
As with many things Yahoo, they were there early, put in time and money, saw results that weren't great, so they backed off, and may have come back too late. PS, you can read old Yahoo! news releases to get good ideas for what to do today :)
Maybe not well enough, but they were certainly early enough; see this press release from 2001 [1], where they were making mobile search available (in 2001, Y! was using Google for search, so don't freak out about that part)
As with many things Yahoo, they were there early, put in time and money, saw results that weren't great, so they backed off, and may have come back too late. PS, you can read old Yahoo! news releases to get good ideas for what to do today :)
[1] https://investor.yahoo.net/releasedetail.cfm?ReleaseID=17431...