Yes, I should have stipulated you're not simply chasing every mention of a competitor and shouting 'me too'. That's lame, and - as you mention - mostly worthless.
Rather you're keeping an eye on the convo so that should somebody's point of frustration intersect with your solution you can let them know and see if they agree.
Rather you're keeping an eye on the convo so that should somebody's point of frustration intersect with your solution you can let them know and see if they agree.