I'm quit tired of all the Uber bashing going on. "Psychological tricks" - really? A company is trying to make sure there are drivers available during busy times and even helps them know where those areas are but this this article reads like yet another hit piece on Uber. Last I checked we can still vote with our actions. Don't like the way Uber is treating you as a driver? Don't drive for Uber. People who complain about Uber yet use it for income are the precise reason "unfair" practices can continue thriving. You can't really blame the CEO for wanting to make a profitable business, even if it means gamifying the platform to get more out of drivers. What's next, are we going to get angry at e-commerce shops for suggesting we spend 10.01 more to get free shipping? C'mon...