For Adobe which is so tightly connected to the success of the marketing industry, it really did disappoint me at how worthless this whole page was for explaining what the point is.
The video itself was a waste of my time. It didn't inform me what the product was or why I should want whatever it is. Then the descriptions further down were sort of half-baked.
Overall, it sounds like they're adding a new cloud service that leverages machine learning to charge you for some automation features that will do some of the work for you. The examples they provided weren't particularly exciting or worthy of buzz, but maybe the target audience will get hyped.