I agree. There's enough social awareness that people don't want to support a company run by jerks like Travis Kalanick. In an era with socially conscious consumers, integrity of leadership matters.
It is easy enough to switch to Lyft (I live in major metropolitan area) without any inconvenience. And the Lyft driver's I've talked with about all the controversy say they make more $$$ and are happier driving for Lyft.
FWIW, at least here in Sydney, the taxi people have significantly upped their game. The Silver Service app is close-to as good as the Uber one (at least from a rider's point of view, the drivers prefer the Uber app).
Another interesting thing I've noticed, my taxi trips for a few commonly used trips turn out to be occasionally cheaper, and rarely more than 5 or 10% more expensive than the Uber rides I used to use... (And that includes getting home at 1am on the nighttime surcharge rate here in Sydney...)
As a friend commented on Twitter recently: "it's pretty hard to make taxi owners look good - (not drivers, most drivers NOT owners) but Uber's making it happen"
And if you had asked your non-tech/internet obsessed friends what they thought of Uber a few years ago you would have gotten equally blank 'wtf is Uber?' stares. You may think that having the tech industry filled with antipathy towards Uber does not matter much, but those same techies are the ones who make decisions like 'what companies should we support via an API call in our app' or 'who should we partner with on our new service', and more importantly the 'whose recruiting offer should I consider' question. With Uber bleeding money from its unlicensed taxi business it needs to find any other opportunity it can, and having those doors just a little bit harder to open for the Uber bizdev & recruiting people will matter a lot more in the long-run than whether or not a non-techie decides to take an Uber home in middle America.
There is still the problem that without the competition that Uber provides, Lyft likely becomes a more typical company and begins increasing their margins in ways that customers and employees dislike.
Exceptionally low rates means the cars that are picking people up are not the quality of cars people want to be riding in, nor the quality of drivers they want to be riding with.
Uber is still the big dog in town, I doubt they'll disappear completely.
Also, if you listen to the Lyft founder talk about the company, he sounds like he actually wants to help the world. Not to say that they can't become a shitty corporation, but it seems less likely.
Lyft's valuation is still 1/10th of Uber's. I don't think we need to worry too much about Uber going under anytime in the near future. Uber still has another 10B in the bank. As a consumer, I am supporting Lyft so that they might live another day to keep the competition going
That's been my experience too - drivers like Lyft better, and Lyft doesn't seem to be run by assholes. I never actually deleted my Uber account, but I didn't bother to install the app when I bought a new phone; I don't feel like I'm missing out on anything.
It is easy enough to switch to Lyft (I live in major metropolitan area) without any inconvenience. And the Lyft driver's I've talked with about all the controversy say they make more $$$ and are happier driving for Lyft.