> However, Uber has huge fixed costs via free rides, ads, salaries, etc. These will create the loss.
Would those be essential at this point? Seems like everyone who wants a ride-sharing app has one, so their marketing expense should be substantially down by now.
Startups typically keep the salary expenses controllable by compensating via equity (which does not have to be reported as expense unless one is doing GAAP), so it seems that it should be under control as well.
Would those be essential at this point? Seems like everyone who wants a ride-sharing app has one, so their marketing expense should be substantially down by now.
Startups typically keep the salary expenses controllable by compensating via equity (which does not have to be reported as expense unless one is doing GAAP), so it seems that it should be under control as well.