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I thought so too. However, the valuation of Instacart is now in the range of Whole Foods $3.4B vs $9.3B

Expect to see much rougher competition from Whole Foods. They have quietly already started this with their coupon app[1] (the wedge) and pickup (powered by instacart)[2]

[1]https://www.theguardian.com/business/2016/feb/10/whole-foods... [2]https://pickup.wholefoodsmarket.com/




The valuation doesn't necessitate what they may ever sell at. It'd be very easy for whole foods to acquire instacart after their hypothetical exit never happens and their valuation tanks.




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