It's interesting that it is on a rig - is it just an automated way of displaying that it can be wrapped round a pencil. Or is it because it has to be kept taught still to work right (I know previous thin OLED/liquid paper displays have had problems when not held taught)
They're bound to have rigs like that around anyway for life testing and such, so using one to automate the demo would seem a pretty natural thing to do, whether or not there's a requirement to hold the material taut.
It's interesting that it is on a rig - is it just an automated way of displaying that it can be wrapped round a pencil. Or is it because it has to be kept taught still to work right (I know previous thin OLED/liquid paper displays have had problems when not held taught)