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We've gotten to a point where regardless of who's in the right, the most (only?) effective way to attack a huge company is controversial allegations posted under the veil of anonymity. Regardless of what (if anything) in these allegations happened, this is costing Uber ridiculous amounts of money and all it took was an anonymous blog post.

I know I'm a horrible person to say this, but if I were an Uber competitor, these posts would be part of my marketing arsenal. If unaccountable journalism produces results, it's going to be used. If it isn't already, it will. There's too much money and not enough risk in it.

And the only way to fight against this is to not let yourself be part of outrage culture. We have evidence-based courts for dealing with these things.




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