The "best before" time on the rice in my European cupboard is one year. It's still legal to sell it after that date [1]. The EU is considering[2] removing rice from the requirement to have a "best before" date at all, which is already the case for a few things[3], like salt and sugar.

[2] https://ec.europa.eu/food/safety/food_waste/eu_actions/date_...

[3] Annex X http://eur-lex.europa.eu/legal-content/en/ALL/?uri=CELEX:320...

[1] https://www.approvedfood.co.uk/ for example, you can search "rice".