The original Star Wars VHS was $99. Not only is that a lot of money today, it was a phenomenal sum back in the early 80s when the product was released.
A lot of VHS pricing for a long time followed a price to rent at first release (i.e. video rental stores would pay a high price during the prime new release rental period) with the price dropping after some period so that individuals would buy it. Pricing was higher overall but it wasn't that high in general.
