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How valuable is that bundling to Amazon, against Walmart's free shipping ?

Considering it's only $10/month, and there are a lot of digital services offered for this money, very little(maybe $2/month per user) is left to support the e-commerce business. Is that such a big deal, in a fight against Walmart, which itself can play that cross-subsidy game, using your grocery bill ?



Grocery margins are razor thin. Walmart does better than most because of their logistics, but they also have significantly lower prices.




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