we knew we needed a logo redesign no matter what; the old didn't scale well. The new one looks good at small sizes - say in a menubar or as a small icon. Of course that's just an opinion, but our team is happy with it. In old displays (think 72dpi), our new one isn't perfect, but most devices in the future will be high dpi.
As for brand messaging: the thieving kangarooster was suggestive of spy-like activity, which was playful but many people thought it sent the wrong message.
I personally like the message of the key in the hair...I mean I haven't thought it through in some deep way, but it's sort of like seeing a pencil in someone's hair: it's suggestive about their personality, and a pencil is an easy-to-use tool. A key in there feels good like that, like you can just grab it and use it easily. But that's just my own personal, previously unshared, take on why I like it.
As for brand messaging: the thieving kangarooster was suggestive of spy-like activity, which was playful but many people thought it sent the wrong message.
I personally like the message of the key in the hair...I mean I haven't thought it through in some deep way, but it's sort of like seeing a pencil in someone's hair: it's suggestive about their personality, and a pencil is an easy-to-use tool. A key in there feels good like that, like you can just grab it and use it easily. But that's just my own personal, previously unshared, take on why I like it.