IMO it's the same misalignment of incentives that plagues our healthcare system, where different actors make decisions and then someone else gets the feedback.
The newspaper doesn't necessarily know how bad the ads get for users, the users don't know what the financial stress is on the newspaper, and the advertising network doesn't have to care about either of them beyond squeezing the most water from a stone.
The newspaper doesn't necessarily know how bad the ads get for users, the users don't know what the financial stress is on the newspaper, and the advertising network doesn't have to care about either of them beyond squeezing the most water from a stone.