the paradoxical thing about this is it would actually make me want to watch commercials! if I dont step foot in the store anymore, how will I know what they have ? I will want (!) marketers to give me information about their products. This will be a marketing wet-dream.
say I never walk through the aisles anymore (not saying the store wouldn't allow it, but it's so convenient to pickup that people like me might never do it). I'd no longer get inspiration for meals, or learn about a new brand of cereal, or see that the competitor's eggs are $1 off, or that the bakery just got fresh salmon from Alaska. I would actually want to keep abreast of what products are available in my store.
Bonus if the "updates" (ads) were targeted to me. If I were vegetarian, it should know not to show me about prime rib, for instance. If it sees I only buy granola or mainly health foods, don't give me ads about lucky charms. and not 30 second commercials either, just quick intros, with video/pictures, and a few facts about relevant products.
when I order, maybe (at most) 25% of the screen that clearly says "Browse our store". Then I see a menu: dairy/produce/breakfast/butcher/bakery. I pick a category, and select a product, then a short, embedded video plays (that is easy to mute/cancel). (The kind of video is where you hover over the thumbnail and it plays, not click a youtube link). Then it says "Today we've got Choice Sirloin for $4.99/lb, farm raised, corn-fed from Johnny's out in Arkansas (quick clip of Johnnys farm). Also consider pairing with this recipe of beets (cue link to purchase beets and all ingredients for sauce ).
Actually, that just occurred to me, if you included recipes with the advertising, that wouldn't bother me at all. Just like reddit's DIY, start with the finished "product", then say " to make this, buy these things" (of course with a shortcut to just add them all to your cart) "and do this:" (cue to video of person making the dish).
but back to advertising, just quick (15s) videos with simple information and price. maybe with sideways scrolling so if I'm looking at margarine, it also has quick links to butter and vegetable oil. Don't skimp on video: each product has the same demo video/advertisement so I can compare them.
