Maybe it isn't a tech problem or a lack of innovation but an uncomfortable conversation we need to have with "content creators" who think their blog post about last nights episode of "The Bachelor" is deserving of $100.
Some of the publishing techniques of the past century have created an anomalous centralization of wealth due to low carrying capacity, and it's badly inflated societies concept of the value of creative work.
This is most obvious in music. Pre-recording, a career as a musician was a viable but humble one. Your art had a range of perhaps 250km max, and you'd entertain at pubs, gigs and events in that area. You didn't make a lot of money.
Recording replaced a lot of that. Instead of hiring live musicians for their weddings, people chose recordings known to be good. Pubs installed juke boxes with more choice than one musician could ever hope to offer.
However, the carrying capacity of the recording industry was finite. There were only so many recording studios, and they were really expensive to set up and use. On top of that, the pressing factories could only replicate so many albums, even running full tilt. I'm sure if the recording industry could have let everyone record an album, they would have, but they couldn't. They had to pick who got albums and who didn't.
The result was whole nations worth of wealth being centralized into the few hundred people that a given recording industry chose, and all other musicians being left out in the cold. To this day, most municipal orchestra performers have side jobs (often as music teachers but sometimes random other stuff) because if the orchestra does pay a stipend, it's rarely a living wage. Orchestras aren't profitable any more.
But now the recording equipment for a small group goes for the range of ~$10,000, within the savings capacity of a 4 man band, and the internet will let you record and publish for free. The centralization is breaking down, and that's great for the humble garage band that wants to try to make their hobby their job. They might be able to, if they spend some time marketing themselves, and are willing to accept their income will probably be below average. They don't need the recording industry to do it.
However, it's the stuff of nightmares for super-star performers, because as money re-normalizes back to small time musicians across the globe, it'll inevitably drain out from under them.