Not only that, but lack of ads on a page is truly corrupting. Once you've seen it you can't go back.

I can't look at someone without an ad blocker's browser without going "uh, here, install this".

I just don't see them anymore, since I don't pay for TV and block ads online, ads are almost entirely outside my daily experience. So when I encounter them now it triggers a burn-it-with-fire response.