seems like the meaning is shifting from "non-sacrificial action taken solely to signify virtue" with "any action taken in the name of virtues I don't embrace"
In tandem with the gag order, though, there's the angle of entirely halting the work of government agencies.
'Virtue signaling' is a criticism of people who put social approval before productive work. Someone who 'virtue signals' isn't opposed to a cause, though they exploit it out of narcissism.
But in this case, the entire point of these EOs is that they are specifically crafted to interfere with gov't agencies, while appearing to cut through red tape. It's red meat for the base, but that's just a bonus.