My immediate feedback would be the following: You seem to be trying to sell the idea of customer loyalty instead of what your product do in the field of customer loyalty. (The 5 promotional points on the front page)

Now that is a perfectly valid approach, but I don't think you want to do that.

Instead assume that your customers already know what CL is and instead focus on what your product does that others don't. I.e. what set you apart in the CL field, not just what is great about CL.