Yeah, when I worked for TomTom and suggested that idea, they weren't very enthusiastic about it.

And my other suggestion about a TomTomagotchi that you have to regularly drive around to different places to keep happy didn't go over very well, either. Maybe a petroleum company would be more receptive to that idea, though.

The tomagotchi idea is sort of like Waze. You get littlrle "candies" the more you drive. That one worked out for them.