In five years, I expect to see Amazon paying workers to trawl the Amazon catalogue, recording their neural output to derive associations between otherwise tenuously related products, and feeding those into its recommendations.
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MindBlock: A Google Chrome extension that prevents websites from reading your brain's neutral signals.
Highly controversial among publishers for hurting the online ad industry. Some see it as a type of piracy, as it allows users to browse websites without offering publishers a way to recoup hosting costs.
How about a correlating eye-focus with brain activity to derive not just meaning from a sentence, but how difficult it is, or how much though it provokes aka a deep or conceptually-terse statement.
Then if another user skips over a terse statement without much thought, either:
a) they are a subject-matter expert
b) they are mis-reading (or skimming in favor of some other focus)
I've been considering how both input and output software for such a thing may work quite a bit recently. I'm glad I did because the research was further along than I had expected.
Here's a nice example on the input side; note it's from 2015 (!) https://www.youtube.com/watch?v=6Qi5uoNYXqg
The potential ability to edit parts of my personality I don't like eg. anger, motivation, etc. is far to useful to be ignored. I believe that as long as this technology is 'open' most of the fears surrounding its use can be mitigated.
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;)