> Jony Ive has a thing for reducing devices to their core-most functionality. It's a design trait picked up from the likes of Deiter Rams.
Ive likes to associate himself with Rams, and people like to throw around the "as little design as possible" meme, but Ive and Rams are really very different in their execution of that idea, which counts for a lot. Ive is much more willing to challenge convention in his reductions, which sometimes pays off, but sometimes it means his products are a pain in the ass for the user to figure out when they ship. This can't be said of Rams.
Ive likes to associate himself with Rams, and people like to throw around the "as little design as possible" meme, but Ive and Rams are really very different in their execution of that idea, which counts for a lot. Ive is much more willing to challenge convention in his reductions, which sometimes pays off, but sometimes it means his products are a pain in the ass for the user to figure out when they ship. This can't be said of Rams.