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How do you know there's zero user benefit? I can think of several legitimate/non-evil uses of "shadow profiles" in product research.



Well, if you came home and I was wearing your partner's dressing-gown and smoking your pipe, I'm sure I could offer a few non-evil research reasons too.

What's the user benefit you have in mind?


Non-users represent an "unexposed" control group for experiments.


Not a user benefit (or methodologically sound).




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