I like the hope in this article. I can't trust it any more than I can trust other media sources but I'd rather believe this than some doomsday prophecy that was mostly designed to scare views into watching more.
"More accurately" is relative and not "perfect accuracy". The "ethical standards" depend on the institutionalized ethics, which you & others may or may not agree with. Alas, we have a generation of reporters who seem more interested in changing the world than objectively reporting on the state thereof; if they want to change it the way you want it changed, you tend to consider it "accurate" and "ethical".
Ethicality is subjective but accuracy is not. It's pretty much impossible to have perfect accuracy but there are some organizations that do provide more accurate news and data than others.