I'd say that it's roughly 20% more expensive than average (at least that's what I see when I compare to a supermarket like Leclerc) but they're well located, easy walking distance from the center of the cities and perfect for people like me who don't want to get into a car to go shopping.
They also have an online delivery service which works really well.
They do tend to have a bit more choice when it comes to fine foods and sell some premium brands like Valrhona that you wouldn't necessarily find in normal supermarkets.
I wouldn't exactly call them "regular". They are mostly in the center of cities, their price are high-ish, but not crazy, so you often see people with no car (old people but also students) living in the city shopping there, as well as wealthy people. Their products are rather good.
No way. Monoprix is definetely a high end supermarket, not because it's organic or high quality food only (unlike whole food) but because it's always located in weathy areas of inner towns (your find Monoprix in the XVIth and XVIIth district, not in the XXth).
I agree with the analogy, but I would add that it's usually located where your would have a Walgreens in the US, which is much smaller than the average Target.
That's wrong. Monoprix has indeed succeeded in its transformation by setting up in more wealthy areas (often under the "Monop'" name), but there is always a lot of stores, less trendy, in popular areas like Belleville and in small and modest provincial cities.
Prices are adjusted according to location.
I live in the 20eme right in front of one "Monop". I never go there since I usually find better selection and lower prices in Franprix but I wouldn't exactly call Monoprix "high end" or compare it to Whole Foods. Expensive, definitely.
Monoprix is in fact a regular small-scale supermarket for inner-city folks; its prices are higher than at huge "marts" such as Leclerc or Auchan, but are aligned with those of other shops in the same segment, like Franprix or Carrefour Market.
They print little puns on the packaging of their own products.
The bad accent of the man doing the narration is a little unnerving; they could have gone with a heavy French accent which could have been funny (maybe), or they could have hired a native speaker. But this sounds like they took the first guy in the hall who said he spoke English.
As well as the accent, the last title on the video also does that French thing where they get English tenses wrong. It's peculiarly French to say 'Since ten years we have the best prices', when you mean 'For the past ten years ...' - I'm not actually sure what the mistake being made here is, some literal translation maybe? But, it's usually a good indicator that the ESL speaker is French...
No it's not. Of course your mileage may vary in terms of income, but monoprix has gone regular to premium(ish) in the last 10 years.
If you have shopped elsewhere than Paris, you would agree on
Carrfour Market ~ Monoprix > franprix (who is going premiumish also) > 8a8 > g20 > lidl et al > alimentation general du coin
Historically I think so. Even the name hints at 'fair price', and the stores weren't fancy. At least a lot less than monoprix. Maybe they just changer strategy to avoid lowering standards.
