There's a dwindling few pennies left in the ad business.
Moreover, the more people try to "monetize" and grab those few pennies - the fewer pennies there are. The more advertising, the less effective.
On the other hand, the more people wise up and charge for great content, the more people will be used to paying.
The rule is this: Always do the opposite of what everyone else is doing. There will always be a backlash - and you want to catch it as it just starts.
There's a dwindling few pennies left in the ad business.
Moreover, the more people try to "monetize" and grab those few pennies - the fewer pennies there are. The more advertising, the less effective.
On the other hand, the more people wise up and charge for great content, the more people will be used to paying.
The rule is this: Always do the opposite of what everyone else is doing. There will always be a backlash - and you want to catch it as it just starts.