Page 8 of their 2014 annual report defines "net revenue" thusly:
"For purposes of this specific public benefit purpose, “net revenue” means Patagonia’s total sales of goods and services and revenues from other operations, less returns, discounts
and allowances: [...]"
Also, their announcement says:
"100% of purchases made in Patagonia® stores and online at patagonia.com and patagoniaprovisions.com"
My read is that "net sales" means pretty much "whatever was bought, less returns".
I'm surprised by the discussion on this. In the absence of clearer information I will choose the interpretation that does not entail them taking an enormous, ruinous loss to their financial bottom line.
"For purposes of this specific public benefit purpose, “net revenue” means Patagonia’s total sales of goods and services and revenues from other operations, less returns, discounts and allowances: [...]"
Also, their announcement says:
"100% of purchases made in Patagonia® stores and online at patagonia.com and patagoniaprovisions.com"
My read is that "net sales" means pretty much "whatever was bought, less returns".
[1] http://www.patagonia.com/on/demandware.static/Sites-patagoni...