They could pay for a month of your internet, or give you a gift card, or send you a physical gift, etc., and it wouldn't violate net neutrality, as long as there is no direct co-operation between the content provider and the ISP. So that month of internet would have to actually come out of SeeAllTheFilms.com's pocket, not be part of a deal with Rogers where Rogers swallows the loss when you subscribe to SeeAllTheFilms.com