Liability: who is liable when the car kills a pedestrian?
Driver engagement: How do you safely transition from automatic control to manual control.
Maintenance: Will the manufacturer be obligated to provide software updates for the life of the vehicle? Even if that vehicle is 20 years old? Even if newer software is 10x less likely to kill a pedestrian?
Cost: Are the costs one-time or will there be a maintenance fee?
Licensing: Does the manufacture have the right to disable functionality after the purchase? Do they have a right to your data? Can they sell that to your insurer?
Regulation: Who certifies systems? How do they test them? When is a system "good enough?"
All of these things sound trivial compared to the technical challenges but it's these kinds of non-technical challenges that killed the small-airplane market in the US and are still unresolved 65 years later.
Liability: who is liable when the car kills a pedestrian?
Driver engagement: How do you safely transition from automatic control to manual control.
Maintenance: Will the manufacturer be obligated to provide software updates for the life of the vehicle? Even if that vehicle is 20 years old? Even if newer software is 10x less likely to kill a pedestrian?
Cost: Are the costs one-time or will there be a maintenance fee?
Licensing: Does the manufacture have the right to disable functionality after the purchase? Do they have a right to your data? Can they sell that to your insurer?
Regulation: Who certifies systems? How do they test them? When is a system "good enough?"
All of these things sound trivial compared to the technical challenges but it's these kinds of non-technical challenges that killed the small-airplane market in the US and are still unresolved 65 years later.