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It's amazing how many companies still don't get it.

You made a very public mistake -- apologize, wholeheartedly and genuinely, and accept responsibility. That's it!

Making it seem like it's not a big deal makes it come off defensive, unprofessional, and like an excuse..

Now is not that time for that -- use the mitigating details in a follow-up post that highlights your progress and what you've implemented to ensure it never happens again. Don't do it now.




Too bad there isn't a couple of mandatory classes in Evolutionary Psych. 101 and Cognitive Biases 101 for the people in charge and those who advise them. Knowing about very common human flaws could help these people avoid these same mistakes that we see over and over when these types of situations happen.


And absolutely don't use distancing language (http://en.wikipedia.org/wiki/Distancing_language). A single "sorry" is worth a thousand "we apologize"-es.




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