Disclaimer: I'm a former LastPass employee who left more than a year ago.

The other posters in this thread are extremely negative about LastPass' business model with this move

They have a huge number of enterprise customers. The CEO has said this himself on HN: https://news.ycombinator.com/item?id=8116479. This comment was >2 years ago.

Suggesting LastPass is selling data about it's customers is ridiculous. People like the product they have built and are willing to pay for it. Holding customers data hostage on a device was something people didn't like.

Can anyone shed some light onto how they are going to be making money now? I know there is some kind of useful info they can derive from letting users voluntarily have their password db's scanned for strength/pw duplication/etc, is there some money to be made selling something derived from that to third parties?

I'm assuming they are going to make their money selling password access to companies.

Ads, since premium is noted to be ad-free.

LastPass free only shows ads FOR LastPass. They are served first party.

I admit I haven't tried it yet, I've only posted the above speculation based on the features list. So how are ads being displayed in the desktop/mobile apps ?

It's just an image for whatever lastpass product the RNG rolls, with a link that says "Tired of these ads? Upgrade now"

Just registered to try it out a bit, the auto-fill is quite nice. Saw the ad you've described and it's not intrusive in any way.

I've been using Keepass+Dropbox for couple years now, will give LP a go.

Yeah, have we gone from paying for the product to being the product, as the saying goes