They released the first mass market all-in-one personal computer with mouse input + pixel based text rendering, multiple fonts & cursive. They pushed for USB-A standard 19 years ago. They killed parallel & serial ports. They started the trend of making beautiful devices that don't feel like minified mainframes. They made UNIX truly mass market. They made the first music player that could handle more than 8 songs. They revolutionized smartphones + introduced touch based keyboards. They created WebKit.

They also advertised. And I love most of their ads (at least those during Steve Jobs' time).

Most of these "facts" you have posted aren't true.

I can see taking issue with a couple of them.

"They pushed for USB-A standard 19 years ago. They killed parallel & serial ports."

Apple wasn't part of the initial group of companies that were involved in the USB standard. The iMac did greatly lead to its adoption. I think "killing parallel and serial ports" is a little over the top, but one could argue that the adoption of USB greatly reduced the use of serial and parallel ports.

http://www.macworld.com/article/1135017/imacanniversary.html

"They started the trend of making beautiful devices that don't feel like minified mainframes."

Subjective. Though Apple's designs have been very influential, sometimes outright copied.

"They made the first music player that could handle more than 8 songs."

I don't know what the capacities of other offerings at the time.

"They revolutionized smartphones + introduced touch based keyboards."

The influence of the iPhone was pretty significant. Was there an earlier phone that was widely known that had a touch-based keyboard?

"They created WebKit."

This one's pretty clearly not true. WebKit's lineage goes back to KHTML and KJS.

Which ones do you take particular issue with?

Edit to add portion on Webkit.