Speculation is one thing, but knowing exactly what your competitor will be selling two months before it hits the market is worth a lot more than $10k to the right people.
I don't think that's true. The mobile industry is a pretty incestuous place, everybody kind of knows what everybody else is doing. All the companies buy parts from the same suppliers, trade employees, and see the same market trends. Two months isn't enough time for anybody to do anything significant, except perhaps for the chinese knockoffs to make it to market faster.
Two months isn't enough time for anybody to do anything significant, except perhaps for the chinese knockoffs to make it to market faster.
Two months is more than enough time, though, to plot a "leak" that buries your competitor's marketing in the noise floor. I wonder if any other major phone manufacturers were planning to announce anything this week?
While I don't disagree with you in general, I'd be hard pressed to imagine an announcement that drowns out Apple's product launch PR short of "hey, we found aliens, and we're selling their communicators".