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Tivo lost because cable/sat went digital and it made a lot more sense to integrate the DVR into the digital receiver than it did to have a separate box that required using a CableCARD. I'm pretty sure most people don't even know what a CableCARD is.

When Tivo was a simple as plugging in the analog coax signal from your cable or antenna, it made a lot of sense. But once the signal from the cable company needed digital decoding, it hurt them, despite Tivo having a better UI.




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