He is not advocating Google Chromebooks as an alternative, he is trying to get you to understand the value and experience you and not tech-savvy users can get out of it. After you experience it for 3-6 months, create your own FOSS equivalent of the experience Google and Chromebook have to offer. Now combine this with open hardware (we have software freedom but we aren't truly free until we have open hardware) such as the RISC-V ISA. Traditional desktop software doesn't appeal to the not tech-savvy, but the web will.

Take a look at Synology's software (although closed source), its a great UX over a Linux environment, all done via web. https://www.synology.com/en-us/dsm/6.0