Isn't that for the best, though? If you want to communicate a moral message, you should target it so the people most in need of it will consume it as part of their daily routine, instead of having to go out of their way to find it.
Do as I say, not as I do?
Is that still a popular way to communicate moral messages?
Even coming from Disney in the first place the message came across as the old argument of a priest-of-past-sins being preferable to a priest-of-purity.
I was running with derefr's suggestion that it was intentional targeting.
Intentionally try to send a message to a demographic by placing Wall-E in their natural path would be a decision made by the corporation well above the level of Pixar's animators. That body would almost certainly be the same one that green-lit the avalanche of Cheap Plastic Crap.
So, even if they believed Pixar's message, and were intentionally trying to preach to those at-risk, they were saying "you should learn from Wall-E" (do as I say) while simultaneously saying "also, buy this plastic crap" (not as I do).
