Ditto, a couple of hundred years ago being pale was fashionable - it meant you were rich enough to not work outside. Nowadays of course, we mostly work indoors - so being tanned is fashionable.
It depends on where you are. I spent 6 months in Jakarta, and due to cultural arbitrage, was able to date incredibly attractive women there because I was pale and fat, and I tend to go for women with darker complexions, who are considered ugly due to the same "working outside" cultural bias.
