That's a poor analogy. Apple is not acting in the role of the "reader" here. They're the store. They are choosing what they want to sell. It makes no sense to attribute something as simple as not wanting to be in the soapbox business to fear and lack of conviction. It projects emotion onto something that can be much more accurately attributed to the entirely reasonable and rational desire to run a store that makes a lot of money without a lot of complaints. If you really believe that retailers should be required to stock everything that anybody wants to sell, regardless of whether they want to be in the business of selling that product, I'd ask why.