The last time I saw a Pleo story, it was about the robotic dinosaur getting mauled by a battle bot. It gave me rather mixed emotions. http://www.youtube.com/watch?v=95MAyWE0ERk
I'm feeling an uncanny valley kind of response when I see this thing. It mostly looks adorable and appears emotive but it's not real. Imagine replacing your dog or cat with such a thing. Your dog actually cares about you and maybe your cat does too (unlikely), but this thing is just a machine. You can turn it off and throw it in the corner. To pretend to care about it, all by yourself (not as some fun among a group of people) just seems really weird to me.